Your event landing page is the first thing people see when deciding whether to attend or support your nonprofit event. It serves as a place to offer details and logistics. It also helps tell your story, connects visitors to your mission, and encourages them to take action.
A strong landing page is the starting point for a successful event. And with tools like EventSnap, creating a page that looks professional and matches your branding is simple.
In this article, we’ll walk through best practices for building a nonprofit event landing page that informs, inspires, and drives results.
What are Event Landing Pages?
Think of the landing page as your first shot at getting someone interested in your event. You’ll want to highlight what it is, when it is, and how much it will cost (or if it is free). Because you are a nonprofit, it is also important to highlight the purpose of your event, and fundraising goals pertinent to your event. The goal of a nonprofit event landing page is to inform and inspire.
How Do You Build a Nonprofit Event Landing Page?
The process of building a nonprofit event landing page can vary depending on the tools or platforms your organization uses. Some systems may require technical knowledge, others may offer limited design options, and many still make you choose between functionality and appearance.
With EventSnap, you don’t have to compromise. Our platform is designed specifically for nonprofits, offering an intuitive drag-and-drop builder that lets you create beautiful, branded landing pages without needing any design or coding experience.
Best Practices for Nonprofit Event Landing Pages
Creating an effective event landing page goes beyond listing the who, what, when, and where. Your page should inform, inspire, and invite action. It’s often the first impression someone will have of your event, so it should be as intentional as the event itself. Whether you’re hosting a gala, a race, a fundraiser, or a volunteer day, here are some best practices to help your landing page work harder for you.
Lead with Purpose and Clarity
The first thing visitors should see is a clear, compelling headline that communicates the heart of your event. Avoid generic titles and use this space to create a connection. A headline like “Run for Clean Water” is more effective than “Annual 5K Fundraiser.” Beneath that, include a concise event summary that outlines what the event is, when and where it’s happening, and why it matters.
As a nonprofit, your mission is your biggest differentiator. Use your landing page to reinforce your cause. A short paragraph or callout box can explain how the event ties into your broader work. Be specific about what the funds will support. For example, if you’re raising money for a new program, make it known. If you’re celebrating a major milestone, share that excitement. The more tangible the impact, the more likely someone is to get involved.
Highlight Key Details and Remove Friction
Make essential information easy to find. Time, date, location, ticket cost, and registration deadlines should be prominent. If your event includes special components like an auction, raffle, meal, or live entertainment, be sure to outline those clearly.
Anticipate common questions and answer them up front. Consider creating a short FAQ section with practical information like parking options, accessibility, dress code, or refund policies. This helps reduce uncertainty and increases the likelihood of someone following through with registration.
Make It Easy to Take Action
Every event page should have a clear call to action, whether it’s “Register Now,” “Buy Tickets,” or “Donate.” If you’re offering multiple ticket types or merchandise, make those options simple to understand and select. Include a donation option for those who can’t attend but still want to support your mission. And if your event includes sponsorship opportunities, be sure to provide a way for potential sponsors to get in touch.
Show gratitude for the sponsors you already have by displaying their logos with a brief message of thanks. Not only does this build credibility, but it also encourages future sponsorship by showing your appreciation publicly.
Design for Mobile and Accessibility
Many people will visit your landing page from a phone or tablet. Make sure your content loads quickly, the layout is responsive, and buttons are easy to tap. A mobile-friendly page ensures your message reaches more people without frustration. It’s also important to use readable fonts, descriptive link text, and image alt tags so your page is accessible to everyone, including those using assistive devices. If you use EventSnap, be rest assured that all our landing pages are optimized to be mobile friendly.
EventSnap Makes it Easy to Put It All Together
With EventSnap, you have all the tools you need to bring your landing page to life. Our built-in drag-and-drop page builder helps you showcase your mission and keep your branding consistent. You can upload photos, add sponsorship logos, and customize your ticketing options. You can also integrate auction tools with our AuctionSnap add-on.
Even better, everything is managed from a single platform, which means you don’t have to bounce between multiple tools to manage registrations, donations, or check-in.Ready to discover how EventSnap can help you run successful events from start to finish starting with a dazzling landing page? Visit eventsnap.com/demo to learn more.